SKU
10011362520000

SMILEY WORLD - Sweet
Mini-medal - Yellow metal 34mm

€5.50
  • Available in store
    Address : 2 bis rue Guénégaud, 75006 Paris
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More Information
Diameter 34 mm
Metal NORDICGOLD
Weight 15.8 g
Mintage 10000
Qualité Uncirculated
In 2022, Smiley celebrates its fifth decade of smiles and optimism.  The emblematic yellow, round face of the brand was born on 1st, January 1972 in France, when journalist Franklin Loufrani used this infectious smile in the newspaper Fr...
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SMILEY WORLD - Sweet Mini-medal Yellow metal 34mm
€5.50

    Description

    In 2022, Smiley celebrates its fifth decade of smiles and optimism.  

    The emblematic yellow, round face of the brand was born on 1st, January 1972 in France, when journalist Franklin Loufrani used this infectious smile in the newspaper France-soir in order to highlight stories which brought positive news and cheered up French people’s spirit. This  operation, called « Take the time to smile » was an immediate success.

    In 1996, the logo is relaunched and developped in other forms : a new 3D version is created and new expressions are added in. Nowadays, from the smiley to the emoticon, smiling takes multiple forms, becoming a representative of cheerfulness ! 

    Since the creation of the yellow smile in 1972, Smiley diversified the range of its expressions, conveying over a hundred émotions. From the smiley to the emoticon, smiling takes multiple forms.

    Each mini-medal highlights a particular emotion : love, gratitude, gluttony, joy and laughing. 

    The  medals are packaged in a coloured packaging, to treat to someone or to yourself.

    The Collection

    Smiley was created in 1972 by French journalist Franklin Loufrani who used the Smiley logo to highlight good news in the newspaper France Soir. It's been 50 years since the Smiley infiltrated the modes of communication and became a vector of joy through the written language but also through many products around the world. Monnaie de Paris is celebrating this anniversary with a collection of mini-medals and a silver coin.

    The adaptation of the Smiley on a coin or a medal goes further than a simple pictorial retranscription. It is the very expression of Smiley's emotions and aura that allow Monnaie de Paris to perfect its tribute for the 50th anniversary of the yellow smile.

    Engraver word
    Smiley

    Our craftman

    • THE MEDAL MINTER

      The medal minter transforms a blank into a medal, alternating between striking to bring out the relief and annealing to return the metal to a more malleable state. The blank is struck as many times as necessary, depending on the diameter, depth and detail of the engraving. Finally, surface treatments are applied to enhance the finished piece

    • THE ENGRAVER

      Trained at the best schools, they have the years of experience behind them necessary to master all aspects of the craft. Using industrial oil-based modelling clay and working from a design executed freehand or with CAD software, they skilfully fashion a low relief model in order to enhance the engraving and the way it catches the light. They work alternately with concave and convex plaster moulds until satisfied they have achieved the best 3D rendering of the design.

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