Allez les Bleus

Allez les Bleus is the emblematic brand for all supporters on the road to the Paris 2024 Olympic and Paralympic Games. Medallions with the spirit of Allez Les Bleus and its graphic universe are proposed to accompany the Blues towards victory.


The side of the first medallion shows the Allez les Bleus emblem, coloured in red and blue as a tribute to the colours of the French team. The face of the second medallion shows a mouth wide open and shouting. This medallion, also coloured, represents the positive and vibrant spirit of Les Bleus. The reverse side of both medallions features the mouth in the centre of a round of cries of Allez Les Bleus, inspired by the French cockade.