To celebrate Lacoste’s 90th anniversary, Joaquin Jimenez, the General Engraver at Monnaie de Paris, immersed himself in the brand’s archives and imagined a crocodile-shaped coin.
On the obverse, the animal is holding a tennis ball in its mouth, a tribute to René Lacoste, champion and founder of a brand that has been perpetuating its attachment to the sport.
The gold was crafted so that three textures could coexist: the one that characterizes the crocodile’s skin on the head; the pattern of the piqué, Maison Lacoste signature know-how, on the body; and the pattern of a golf ball - a sport dear to Simone Thion de La Chaume, René Lacoste’s wife and a champion also, but on the green - on the tail.
To bring movement to the ensemble, the three textures are treated with different perspectives.
Some values Maison Lacoste holds dear are engraved above the crocodile’s back: team spirit, passion, fair play, effort, tenacity, elegance, performance …
On the reverse, on a sandy background evoking Roland-Garros clay courts - one of Lacoste’s partners for more than 50 years where René Lacoste won several competitions - lines recall those of the courts. This is where the face value of the coin, its manufacture year as well as 1933, the year Maison Lacoste was created, are featured.
René Lacoste’s silhouette appears, moving on the court. He seems to be hitting the ball caught by the crocodile, thus creating a link between both sides of the coin.