Google
ShareThis
Kameleoon
Eulerian
Next Perf
Facebook
Metafilliation
Criteo

Google Analytics

Used to determine the unique visitors to a website

Activate a calculation function associated with connection time

Used to determine whether a new user session was created

Store all of the information that is needed to identify a source of traffic

Used to store custom visitor-level variables for customising what can be measured

Kameleoon

Contains the identifier of the test variant displayed to the visitor

Collected so that it can be used for a priori targeting test purposes

Make it possible to ensure that all the pages have been viewed during one single visit

Allows the visitor to cancel the loading of Kameleoon

Google / Bing

Cookies used to remember personalised ads and to present Google Ads to users.

A cookie that is used to identify a user logged into their Google Account on non-Google sites and to remember their ad personalisation preferences.

A cookie that enables sites to display Google ads, including personalised ads

TVTY / Holimetrix

Enables multi-device tracking on the website.

Sizmek

Measurement of ad display, ad rotation and ad delivery sequence.

Audience targeting / retargeting based on visits to the advertiser's website

Session cookie that protects server and client from redirection loops.

Kwanko

Cookie that contains the user's ID and a security code and allows the :
- Measure visited product IDs.
- Measuring of shopping cart bids.

Cookie that contains a unique identifier and allows the :
- Measuring sales.
- Measurement of sales amounts.
- Measurement of the order ID.
- Measurement of customer status (old / new).

Criteo

The data collected by Criteo, via cookies and non-cookie technologies, is used to create targeted advertisements based on the recognition of the user's device and the collection of information about their browsing activity. This data is used to serve ads about goods and services that may be of interest to the user.

Researchers - Inventors