Always contemporary in every period, Boucheron will celebrate its anniversary with a new take on the jewelry exhibition. Much more than a classic retrospective, Vendôrama is in fact a new kind of initiation experience to discover the intricacies of the world of jewelry in a timeless experience.
In an immersive and interactive journey, tribute will be paid to three historical Boucheron pilars: expert craftsmanship, innovation and creativity. Along the way, visitors will be able to pause to enjoy demonstrations, workshops and other surprises. The experience will be further enriched by digital devices to help visitors immerse themselves even more fully in the world of the Maison.
The name of the exhibition, Vendôrama, points to the Maison Boucheron’s historic address, Place Vendôme, and evokes the spectacular architectural ‘panorama’ of that address. Frédéric Boucheron became the first contemporary jeweler there in 1893 and helped establish this landmark of luxury and elegance. The Maison Boucheron’s one hundred and sixtieth anniversary presents the ideal opportunity to celebrate its adventurous and timeless style in an exclusive setting. That style has become Boucheron signature that will never go out of style.