French excellence : boucheron

In 2018, Monnaie of Paris celebrates Boucheron, the most contemporary of the jewellers since 160 years. This series shows a triumphant nature by highlighting the ivy climbing the famous column at Place Vendôme. Iconic place for watch and jewelry makers, Boucheron has been the first one to open its boutique there.

Emblematic coins

To better transcribe the jeweller universe, Joaquin Jimenez, Artistic Director of Monnaie de Paris, became imbued with the history, the identity and the creations of Boucheron. Among the strong items used to create the emotion, we can find some key symbols of the jewel maker. The Place Vendôme with the famous column at the centre, also on the logo of the Maison, the ivy, inspiration for Boucheron since the beginning and the cobblestones represented by the iconic design of the "Clou de Paris".