From 2010,
the French Excellence series has been combining the exceptional know-how of
Comité Colbert brands or a French cultural institution with that of Monnaie de
Paris to create a unique collection that combines their respective
talents.
In 2025,
the Lancôme House is celebrated for its 90th anniversary.
Monnaie de Paris and Lancôme are both members of Comité Colbert. They share a reputation for excellence, built over time through the quality of their creations. Each House has a deep-rooted vocation to perpetuate its know-how, while looking to the future and always seeking to innovate.
On this denomination, like a flower in full bloom in spring, Joaquin Jimenez's rose expresses itself in full voulume. The finesse of the engraving details is sublimated in this high relief cut, a jewel in its own right.
The obverse
of the coin represents a pure rose, with its supple and delicate corolla. Nine
petals, referring to the 90th anniversary celebrated by the collection,
surround a polished heart. The latter is circled by a Ô, label of Lancôme,
highlighted by its brightness on the pulp of the petals. With this design,
Joaquin Jimenez offers his vision of the emblematic rose of the brand: a
modern, sleek and warm flower.
On the
reverse, the same petals tell the different know-how of Lancôme. Three motifs
cover the body of the flower, they embody the three universes of the brand:
perfume, makeup and skincare. On one side, blooming roses, as they could be
found one the bush, are reminiscent of nature and of the raw materials used in
products. On a different side, the embossing found in the powder and the
make-up palette is reminded by a thin guilloché, a motif that symbolises the
work of men and know-how. The three last petals are engraved with waves that
take the shape of a smile, like the iconic perfume of the brand: La Vie est
Belle. These also remind the shape of a ricochet on water, evoking fluidity,
and the Absolue skincare. Right in the centre of the rose, the Ô, as if it were
obvious, establishes the link between the stages of the story depicted on the
petals.
